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Stop Networking. Build Relationships Instead.
By Jeff Ghannam PR people are born networkers. They rarely shy away from any social dynamic and are quick to introduce themselves with a smile and handshake. But the momentum that comes with overcoming...
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7 Skills That You Really Need to Make It in PR
I’ve met a lot of incredibly capable PR people who are not going to get very far in the PR world. That’s because in order to become a valued professional in today’s marketplace, PR pros need much more...
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Message Development: Thinking Inside the Box
To start thinking about message development, consider the following questions: • Your friend wants to try a new Italian restaurant for dinner. You’re craving sushi. How do you convince her to pick up...
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What Your Email Says About Your Brand
Digital branding starts in your inbox. It’s something you take for granted, something seemingly trivial, even mundane. When executed thoughtfully, however, it makes a splash. It says, “This guy is...
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Whether Student or PR Pro, Fall = Change
By: Jennifer Schleman, APR Crispness has filled the air and soon leaves will begin to fall. Whether you are a student or not, fall signals change – shorter days, cooler evenings and a quicker pace than...
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Moving Communications from Tactical to Strategic Implementation
Inspiration for this post came from sports radio of all places. Washington Nationals superstar, Bryce Harper, is in a contract year which creates a general sense of “outcome anxiety” that can become a...
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